This report is suitable for any user group, and you can define the segment based on who they are, why they visit, or what they do on your website. We have defined 10 steps of the user journey, and the report is structured around these steps. We’ll look at the intent (or the role, depending on how the segment is defined) of the visitors, which sources they are coming from, their first impression of the website, the behavioral patterns, the success of the visitors, their contribution to your success, how satisfied they are, their pain points, their last impression, and lastly, the improvement needs.

For this report, we use a combination of survey and analytics data to give as complete a picture of the user journey as possible, and to identify how this journey can be improved not only for the users but for you and the success of your company.

In short: The user journey of 1 segment

For whom: When you want a deeper understanding of a specific user journey

What’s included: 1 segment and a deep analysis of this segment’s user journey, Problem areas, Goals/Events, Heatmaps, Session recordings, Categorized free text comments, Video call presentation

What’s required: At least 3 months of survey data and analytics data, ideally including goals/events, heatmaps, and session recordings

This report covers most of what you need to know about your website and your visitors. In the full website report, we make a thorough analysis of your data and categorize all your free text comments, to find both general problem areas and problem areas for specific user groups. You will also get recommendations for how to solve the problem areas identified in the report, as well as general insights.

The report is structured into four main parts: 1) Overview of the visitors, 2) Satisfaction and loyalty, 3) Problem analysis, and 4) Website analysis. In the first part, we look at who the visitors are, what they are looking for on the website, and which segments we’ll be focusing on throughout the report. In the second part, we look at how the visitors experience your website, both for all visitors and your segments. In the third part, we look at the success of the visitors: if they could find what they were looking for, and what they potentially struggled to do. We also make a similar analysis for all the segments individually. In the fourth part, we summarize the problem areas identified earlier in the report and use those as a basis for the website analysis. In the analysis, we make website cases where we recreate visits to your website to identify where and why the visitors struggle. At the end of the report, we give you improvement recommendations and summarize the report with the main insights.

In short: A thorough analysis of your data

For whom: Any web team that lacks time to analyze their data

What’s included: 2 segments, Visitor overview, KPIs, Problem analysis, Website analysis, Recommendations for website improvements, Categorized free text comments, Video call presentation

Optional: Additional segments

What’s required: At least 6 months of survey data, ideally including analytics, heatmaps, and session recordings

This report gives a full overview of your survey responses, but the structure will depend on the content of the survey. In general, you’ll get an understanding of who your visitors are and why they come to your website, how they experience your website, and help identifying problem areas. At the end, you’ll get the main insights from your data. You also have the opportunity to add website analysis, where we use the problem areas identified to find the causes on your website and give recommendations for improvements.

In short: Analysis of a targeted survey or general survey

For whom: Any web team that lacks time to analyze their data

What’s included: All survey data (or selected charts), Categorized free text comments, Insights, Video call presentation

Optional: Include website cases and recommendations for website improvement for a full analysis

What’s required: At least 3 months of survey data

This report is designed to help you understand how competitors’ websites perform in delivering user experiences. 

You define 3-5 competitors relevant to your industry, target audience, and market positioning. Additionally, you select the 3-5 user journeys most important to your business goals, such as finding a product, requesting a quote, or navigating specific features. These user journeys will guide our analysis, focusing on your business's priorities and areas of interest. 

The report is structured to follow each selected user journey, step by step. We evaluate competitors’ performance in terms of ease of task completion, the usability of design and features, and overall performance. Accessibility and technical benchmarks round out the analysis, providing a comprehensive view of the user experience. 

In Short: Your website’s UX compared to that of your competitors, based on user journeys you define. 

For Whom: Ideal for teams seeking a targeted analysis of competitor UX to identify opportunities for differentiation and improvement. 

What’s Included: A side-by-side comparison performed by our analyst of your website and 3-5 competitors across 3-5 user journeys you define, evaluating task completion, UI design, features, performance, and accessibility. Delivered as a PPT report and a video call presentation.  

Optional extension: Complement with user testing by real users from your client panel. 

What’s Required: List of competitors to analyze and defined user journeys to focus on. For user testing, a client panel or other pool of relevant users. 

Price: €2000 for base report and additional €1500 for the user testing option (5 users).

With one of your campaigns as a starting point we dig deep into the data of these visitors. We combine web analytics data with our survey data to find out who they are, what they think about your website, if they have any issues, what their user journeys looked like and if they converted. We add some session recordings to look at user behavior and summarize the campaign from our perspective. Funnels are used to describe their user journeys and to evaluate your goals with the campaign.

We’ll deliver a good understanding of who visited your campaign, their user journeys and how well the campaign performed.

In short: An evaluation of 1 campaign

For whom: When you’d like to use both survey and web analytics data to evaluate a campaign

What’s included: Visitor overview, KPIs, Problem areas, Goals/Events, Heatmaps, Session recordings, Categorized free text comments, Video call presentation

What’s required: Large campaign and at least 3 months of survey and analytics data, ideally including goals/events, heatmaps, and session recordings

This report focuses only on the problem areas on your website. The find score is the starting point, and we look at the success of your visitors, and how that differ between different visitor groups. We also categorize free text comments to identify the visitors’ self-reported problem areas on your website.

Add website cases and recommendations if you’d like us to investigate why you have these problem areas and how you can solve them.

In short: A summary of the problem areas of your website

For whom: Anyone that needs help to prioritize changes on their website

What’s included: Find score, Problem areas for different Roles & Purposes, Categorized free text comments, Video call presentation

Optional: Include website cases and recommendations for website improvement for a full analysis

What’s required: At least 3 months of survey data

This is a one-hour interactive session with one of our analysts in the Extellio platform. You can choose to form this hour just as you’d like – look at specific segments or focus on a specific problem area in the survey data, dig through the web analytics data, or do a combination of both. Or let us suggest a good arrangement. Opportunities are endless.

We prepare by categorizing your free text comments and go through your data to find interesting data points to show you.
The session is wrapped up by a simple pdf report with the survey charts we created and looked at during the session.

In short: Interactive session with one of our analysts in our platform

For whom: When you want the help of an analyst to look at interesting segments, problem areas, and draw conclusions

What’s included: 1 hour online meeting, Categorized free text comments, PDF with charts

What’s required: At least 1 month of survey data