How it works
Extellio combines different data sets to uncover and explain different user journeys on your website.
In short, Extellio segments website data into the target groups that matter to your business and visualises their journeys, behaviours, and experiences. The segmentation is based on metadata from surveys and other sources.
For each of your target groups, you'll see:
✓ How and why they come to your website
✓ How they act on and move around on it
✓ How they convert
✓ If they think they succeed
✓ Where they run into problems
✓ What they think about their experience
How it makes you better
Your job is to craft a website that will help users from different target groups and with different reasons for visiting it to find what they need in a pleasant way, and to influence them to convert on your own goals on the way.
You need to understand each of these journeys to be able to optimize them. When you know what people from a specific target group want, how they move, where they fail, and why they don't convert, you'll be able to do something about it.
For each of your target groups, you will:
✓ Boost conversion rates
✓ Reduce friction and pain points
✓ Increase goal attainment rates
✓ Improve user experience
The data we use
Analytics,
to show your visitors' source, behaviour, and conversion.
Surveys,
to collect metadata about your visitors and get a reading of their experience.
Heatmaps & session recordings,
to visualise what your visitors encounter and how they handle it.
General Data Privacy Regulation
Personal Data Protection Bill
California Consumer Privacy Act
Privacy Bill Initiative
Brazilian General Data Privacy Law
New Zealand Privacy Bill
Add a dedicated Customer Success Manager
Our Customer Success Managers are analysts with years of experience in analyzing websites. They know what data to collect to enable user journey analysis.
Extellio is intuitive and advanced
Extellio’s interface is designed for effortless navigation. One of our customers described it as “so much easier to use than Google Analytics.” If you’re a super user, there are a lot of advanced features for you, and they don’t stand in the way of the intuitive interface.
