Volvo Group

60% increase in user success rate

The career section is one of the most important parts of Volvo Group’s global website and from the data it was clear that it had some room for improvement. The insights about the job seekers’ experience was guiding when Volvo developed a new career section.

Volvo’s user centric approach paid off. When the new career site was launched in March 2019 the Find Score jumped instantly by 60%, from good to exceptional. The high level has been stable since and all other website KPIs follow the same trend.

Users globally clearly like the new career section. It’s easy for them to do what they came for, i.e. find and apply for job opportunities, internships and learning programs.

Find Score measures how well users manage to find what they are looking for on a website. It’s calculated as the difference between the part of users that find exactly what they are looking for and the part that don’t find at all what they are looking for.

The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment, and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, employs about 100 000 people, has production facilities in 18 countries and sells its products in more than 190 markets.